Book / Framework
The Five Connections
A practical lens for understanding the relationships and connections that shape results, opportunities and momentum.
Explore The Five ConnectionsCurated resources
Books, ideas and tools for clearer strategic moves.
A focused library for people exploring the ideas behind Strategic Alchemy®: connection, clarity, momentum, reset, value creation and practical transformation.
Start here
The Simple Idea Shop
The go to place to find Simon Hedley’s books, selected resources, practical tools and future Strategic Alchemy® offers.
Book / Reset
Chaos To Clarity
For moments when complexity needs to be simplified into clearer thinking, better decisions and next actions.
Explore Chaos To ClarityPause Stop Reset
A simple but powerful pattern for interrupting noise, regaining perspective and creating a more useful next move.
Explore Pause Stop ResetRead This Change Your Life
Book reviews and recommendations for people who use reading as a way to change how they think, choose and act.
Read the reviewsWider body of work
Selected tools for clearer commercial moves.
Selected resources from Simon Hedley’s wider body of work, included only where they help clarify a strategic move.
Customer Avatars
For sharpening who the offer is really for, what they value, and how to speak to the buying context more clearly.
Explore Customer AvatarsCustomer Archetypes
For understanding patterns in customers, markets and buying behaviour so positioning and messaging become less generic.
Explore Customer ArchetypesThe Joint Venture Company
For people thinking about leverage through partnerships, ventures, aligned relationships and commercial collaboration.
Explore The Joint Venture CompanyStrategic Alchemy® lens
Use resources as inputs, not distractions.
The point is not to collect more content. The point is to find the insight, tool or connection that helps a real decision move. This page will stay curated so it remains useful as the Strategic Alchemy® book, shop and related resources expand.